Rick Deuce, a native of Jackson, Mississippi, turned a misunderstanding into an iconic brand.  In 2012, Rick jokingly made a shirt stating, “I’m a Public Figure.” Little did he know this would evolve into an overnight success.  As a child, Rick was not the most fashionable nor the most popular, but his creativity and passion allowed him to cultivate, empower and promote positivity within himself and his community.  

The Public Figure philanthropic efforts include the Jackson Public School District, Neighborhood Christian Center, The Boys and Girls Club of Jackson, in addition to staged community cleanup programs, voter registration and sponsored trips to registration polls. 

Increasing his confidence, Rick quickly found his public and self-identity.  He wanted to promote a sense of love and appreciation for each customer through Public Figure.  Rick continues to provide self-identity through his brand and is letting the world know, it’s okay to be yourself, regardless of what others may say or think of you.

PBLCFGR™ advocates include Nick Cannon, YFN Lucci, YFN Kay, DJ Lavish Lee, Street Bud, Gervonta Davis, Stephen "STAK" Jackson, Matt Barnes, Juvenile, K. Michelle, Kirk Frost, Ed Lover, DJ T. Lewis, Lil Bankhead, Hot Boy Turk, 8 Ball & MJG, Cash Out, Adrien Broner, DeVante Harris, Jason Mitchell, Mike Jones, Austin Trout, Boskoe 100, Tanya Crowe (Miss Louisiana), and many more. 



Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™